All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands

All Points Marketing

 •  February 14

You know you're supposed to hold events. It will bring more traffic to your store. It will help you stand out from your competition. Why wouldn't you? The likelihood is that you either have no idea where to get started or no time to sit down and actually plan the whole thing. After all, there's a lot that goes into hosting a successful pet event...

All Points Marketing

 •  February 7

The beginning of the year is the time for weight loss goals, new gym memberships, and the popularity of fad diets geared toward "shedding off the pounds." We set goals at the beginning of the year and aim for a healthier, better version of ourselves that is often long forgotten by the time December rolls around. As humans, we tend to care about the...

All Points Marketing

 •  January 31

Feeling stressed lately? Get a cat. Benefits of cat ownership include reduced risk of heart attack, relieved depression, accelerated heart attack recovery, lowered blood pressure, lessened risk of allergies and eczema in children, reduced stress levels, and more. At least, according to the latest studies, it does. The Pet Effect is an initiative by...

All Points Marketing

 •  January 24

You walk into a coffee shop, order your go-to coffee, give them your name, and step to the side. As you wait, you pull out your phone and open an app. Which app do you tap? If you're like 800 million other Americans (as of Sept 2017), you likely open Instagram, scroll down the feed and double-tap a few pictures until you hear your name called and...

All Points Marketing

 •  January 17

The Human Animal Bond Research Institute (HABRI) conducts research projects on the effects of the human-animal interaction on human health. This includes "social skills outcomes for children with autism spectrum disorder; the physical and developmental health of children living with family pets; and the mental health and well-being of seniors living alone." In 2017, the organization hit $2 million in funding toward their research projects...

All Points Marketing

 •  January 10

The beginning of the year marks the start of a brand new season of pet trade shows and industry events all year long. One of the most anticipated events of the pet industry is none other than Global Pet Expo, and the show is expected to be big as ever in 2018. In 2017, there were over 6,700 buyers, 1,130 exhibitors, and over 16,600 total attendees...

All Points Marketing

 •  January 3

You've seemingly done it all: You've created a Facebook page and try to post on it every day. You've set up a website on Weebly or another website builder. You've printed out flyers and handed them out at local community events. You've even tried a hand at Facebook advertising and Instagram. What else is there to do? What are you missing? As we go...

All Points Marketing

 •  December 27, 2017

That's a wrap. 2017 is over. Can you believe it? What a year. We won't get into the heavy details of politics and economics, but it's been quite the year. The same can certainly be said for the pet industry, which continues to grow at a staggering pace. As we launch into 2018, it's a great time to sit back and reflect on the year that has just...

All Points Marketing

 •  December 20, 2017

Author's Note: This article was originally published on July 5th, 2017 and has been updated on December 15th, 2017 for completeness. If we are missing any, please reach out to us and let us know who was involved and how we can get more information. Mergers and acquisitions happen in the pet industry all the time, and everyone from pet product...

All Points Marketing

 •  December 13, 2017

Imagine this: One day, you come home from work and sit down at the table for your weekly dinner with your family. Throughout the meal, you chat about your day and start making plans for the weekend. Suddenly, your kids look at you, their lips quivering and their eyes suddenly ten times larger. "Can we get a dog?" They ask, staring at you...