All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands


All Points Marketing

 •  September 20

If you've been keeping up with the latest pet industry trends, you know that expanding pet store operations is a popular thing to do to grow your business. With the growth of e-commerce, there's a new level of pressure on those who must either step up their game or be swallowed whole by free two-day delivery and the convenience of shopping in...

All Points Marketing

 •  September 13

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5. Because of their size and ordering capabilities, online retailers can afford to knock down the retail prices for brands so low that little to no money is made...

All Points Marketing

 •  September 5

E-commerce is on the rise and with it are prices that are more competitive than ever. With online retailers competing so rigorously, many independent pet retailers are having a hard time keeping up. Because of these changes in pricing trends, many pet product manufacturers are doing all they can to keep the playing field, and their margins, even...

All Points Marketing

 •  August 30

Love it or hate it, technology has always been intended to make our lives easier. Since we learned how to make fires, humankind has been working on ways to improve our lives through tools and technology designed to make us more productive and fulfilled. Today, nearly 80 million pet owning households in the United States are also looking to improve...

All Points Marketing

 •  August 23

Jessica is a 26 year-old pet owner with two cats and a dog. She frequents her local pet store every couple of weeks to pick up the essentials: cat litter, cat and dog food, and even sometimes a new toy for her pets to enjoy. As she walks down the cat food aisle, she heads straight toward her favorite brand. She loves it because of a couple...

All Points Marketing

 •  August 16

Whether it's a first pet or an addition to the family of furries, there's no doubt that pets comes with new responsibilities and, often, many unanswered questions. When pet owners aren't sure what to do next, where do they often turn to (hint: it's Google)? That's where you (should) come in. Believe it or not, your pet shop is much more than a...

All Points Marketing

 •  August 9

The pet industry is ever-changing, and keeping up with the trends, demands, and sales cycles is what separates the fast-moving and strong businesses from those lagging behind. One of the most effective ways to gain this information is to read books designed to help you succeed in growing and/or sustaining your business. National Book Lover Day is...

All Points Marketing

 •  August 2

SuperZoo 2017 has already come and gone, and this year's pet trade show was certainly one for the books. Over 10,000 pet professionals turned up for the educational seminars, lectures, and multitude of pet products that were presented at the show. New features accommodated a larger and more varied audience including the International Lounge and...

All Points Marketing

 •  July 26

We don't need to tell you that hiring the right pet store employees is difficult. In fact, retaining those employees once they are hired is even harder still. Raise your hand if this sounds familiar: You're short on staff, so you start getting the word out to friends, family, and neighbors that you're looking for a new employee. You might post on...

All Points Marketing

 •  July 19

In just a few days (depending on when you are reading this), pet professionals from all over the United States - and even a few internationally - will be walking the floors of Mandalay Bay in Las Vegas, Nevada for the World Pet Association's SuperZoo 2017. This highly anticipated show is expected to feature over 1,000 exhibitors, more than 262,000...