All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands

All Points Marketing

 •  April 18

As the legalization of marijuana grows and spreads across North America, another side product of hemp is rising in popularity among humans and their pets alike: CBD pet products. There's been a lot of buzz over this product in current years at trade shows, and especially at the most recent Global Pet Expo. At the show, we saw so many CBD pet...

All Points Marketing

 •  April 11

Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it. Whether you're looking to add a couple new products to spruce up your shelves or are planning a complete category overhaul, you may be...

All Points Marketing

 •  April 4

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think: how much of this is actually being seen by the right people? These days, pet specialty retailers are...

All Points Marketing

 •  March 28

Phew. We're exhausted - but in a good way! The first of the two largest pet trade shows in America this year has come and gone, leaving pet professionals all over the globe excited and curious about what's next for the pet industry. If you were one of the thousands of attendees at the event, you saw first-hand the next big trends in pet food, hard...

All Points Marketing

 •  March 21

They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to answering questions and taking care of concerns. ...and that's not all. As we move into a time when things are...

All Points Marketing

 •  March 14

3,400 booths. 3,000 new pet products. 7,000 other buyers trying to make their way across the show floor. Pet Business Professor did the math. If you don’t attend any seminars, visit the New Product Showcase, stop to chat with anyone in the aisles or for food, a drink or to go to the bathroom and maintain a walking speed of 2.5 mph, you can spend...

All Points Marketing

 •  March 7

We are now just weeks away from one of the biggest pet industry events of the year: Global Pet Expo 2018. By now, you should have bought your plane ticket, reserved your hotel room, and have a decent idea of your agenda. Note: If not, here's our guide on preparing for a pet trade show - it's time to get on it. You may be prepared to walk the show's...

All Points Marketing

 •  February 28

The world we live in is increasingly mobile, fast-pace, and reliant upon the technology that helps us with both our work and personal lives on a daily basis. As things get faster and demand for changes in the interactivity and sustainability of pet products grows stronger, manufacturers are doing what they can to keep up. Because of this, we're...

All Points Marketing

 •  February 21

Amazon is taking over the world. At least that's what they keep telling us. In fact, during this year's Pet Industry Leadership Conference, Amazon representatives revealed news we already knew was coming: they're coming for the pet industry, and they're coming strong. They forecast that by the end of 2018, they will encompass about 16% of market...

All Points Marketing

 •  February 14

You know you're supposed to hold events. It will bring more traffic to your store. It will help you stand out from your competition. Why wouldn't you? The likelihood is that you either have no idea where to get started or no time to sit down and actually plan the whole thing. After all, there's a lot that goes into hosting a successful pet event...