All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands

All Points Marketing

 •  November 15

Do you remember what you thought when you got your first job in the pet industry? If you're like me, you might have thought, "wow, I get to work with animals (and/or the products that give them a happy and healthy life) all day and get paid for it?" For animal lovers, the pet industry seems like a haven; the perfect opportunity to get paid for work...

All Points Marketing

 •  November 8

The pet industry doesn't get enough credit for being innovative and coming up with creative business tactics. Yet, with the changes happening in recent years regarding the humanization of pets, the rise of millennials' purchasing power, and an overall demand for a change of how things "were always done this way," our industry seems to be going...

All Points Marketing

 •  November 1

Which scenario would you prefer? Decide you want a book. Open up your internet browser to find a bookstore near you. Find one close by. Put your shoes on. Grab your wallet. Get in your car. Find out you're out of gas. Go to the gas station. Fill up your car. Drive to the bookstore. Get stuck in traffic. Finally arrive at bookstore parking lot....

All Points Marketing

 •  October 25

With the pet industry growing more competitive, pet specialty retailers are doing everything they can to stand out from the pack. At this time, the same pet product can be purchased across a variety of channels ranging from big box stores and e-commerce to the neighborhood boutique down the street. When every channel of the pet industry is selling...

All Points Marketing

 •  October 18

Without pets, there's no pet industry. Just recently, AB 485 was passed in California banning the sale of pets from pet stores unless they're sourced from shelters or rescue groups. This bill has threatened the supply of pets in California since earlier this year. Upon first glance, this seems like a good thing. In fact, we believe the hearts were...

All Points Marketing

 •  October 11

With brick and mortar locations being swallowed up by e-commerce organizations (in the case of Whole Foods and Amazon) or being shut down completely (Toys 'R Us) within the last year, there's a rising concern over one question: is the pet industry next? With recent events in mind, it's more important than ever for pet product manufacturers to...

All Points Marketing

 •  October 4

Pet containment is one portion of the pet industry that (let's face it) hasn't seen a lot of change as of late. In fact, over the years, we've seen a lot of the same rabbit hutches and chicken coops that have always been manufactured. However, with the humanization of pets changing nearly every other aspect of the industry, the containment...

All Points Marketing

 •  September 27

Imagine this: After spending time and resources coming up with just the right clever post on Facebook (coupled with an adorable image of one of your customer's pets in your store), you're ready to hit "post" and send it out to the world. Your mouse hovers over the blue button for a moment as you quickly proof-read the post. Then, you click....

All Points Marketing

 •  September 20

If you've been keeping up with the latest pet industry trends, you know that expanding pet store operations is a popular thing to do to grow your business. With the growth of e-commerce, there's a new level of pressure on those who must either step up their game or be swallowed whole by free two-day delivery and the convenience of shopping in...

All Points Marketing

 •  September 13

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5. Because of their size and ordering capabilities, online retailers can afford to knock down the retail prices for brands so low that little to no money is made...