All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands


All Points Marketing

 •  October 18

Without pets, there's no pet industry. Just recently, AB 485 was passed in California banning the sale of pets from pet stores unless they're sourced from shelters or rescue groups. This bill has threatened the supply of pets in California since earlier this year. Upon first glance, this seems like a good thing. In fact, we believe the hearts were...

All Points Marketing

 •  October 11

With brick and mortar locations being swallowed up by e-commerce organizations (in the case of Whole Foods and Amazon) or being shut down completely (Toys 'R Us) within the last year, there's a rising concern over one question: is the pet industry next? With recent events in mind, it's more important than ever for pet product manufacturers to...

All Points Marketing

 •  October 4

Pet containment is one portion of the pet industry that (let's face it) hasn't seen a lot of change as of late. In fact, over the years, we've seen a lot of the same rabbit hutches and chicken coops that have always been manufactured. However, with the humanization of pets changing nearly every other aspect of the industry, the containment...

All Points Marketing

 •  September 27

Imagine this: After spending time and resources coming up with just the right clever post on Facebook (coupled with an adorable image of one of your customer's pets in your store), you're ready to hit "post" and send it out to the world. Your mouse hovers over the blue button for a moment as you quickly proof-read the post. Then, you click....

All Points Marketing

 •  September 20

If you've been keeping up with the latest pet industry trends, you know that expanding pet store operations is a popular thing to do to grow your business. With the growth of e-commerce, there's a new level of pressure on those who must either step up their game or be swallowed whole by free two-day delivery and the convenience of shopping in...

All Points Marketing

 •  September 13

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5. Because of their size and ordering capabilities, online retailers can afford to knock down the retail prices for brands so low that little to no money is made...

All Points Marketing

 •  September 5

E-commerce is on the rise and with it are prices that are more competitive than ever. With online retailers competing so rigorously, many independent pet retailers are having a hard time keeping up. Because of these changes in pricing trends, many pet product manufacturers are doing all they can to keep the playing field, and their margins, even...

All Points Marketing

 •  August 30

Love it or hate it, technology has always been intended to make our lives easier. Since we learned how to make fires, humankind has been working on ways to improve our lives through tools and technology designed to make us more productive and fulfilled. Today, nearly 80 million pet owning households in the United States are also looking to improve...

All Points Marketing

 •  August 23

Jessica is a 26 year-old pet owner with two cats and a dog. She frequents her local pet store every couple of weeks to pick up the essentials: cat litter, cat and dog food, and even sometimes a new toy for her pets to enjoy. As she walks down the cat food aisle, she heads straight toward her favorite brand. She loves it because of a couple...

All Points Marketing

 •  August 16

Whether it's a first pet or an addition to the family of furries, there's no doubt that pets comes with new responsibilities and, often, many unanswered questions. When pet owners aren't sure what to do next, where do they often turn to (hint: it's Google)? That's where you (should) come in. Believe it or not, your pet shop is much more than a...