All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands


All Points Marketing

 •  July 19

In just a few days (depending on when you are reading this), pet professionals from all over the United States - and even a few internationally - will be walking the floors of Mandalay Bay in Las Vegas, Nevada for the World Pet Association's SuperZoo 2017. This highly anticipated show is expected to feature over 1,000 exhibitors, more than 262,000...

All Points Marketing

 •  July 12

SuperZoo is one of the largest pet industry events in the United States of the year. Everyone from pet product manufacturers, pet specialty retailers, and even dog groomers show up for the annual event that takes place in Las Vegas, Nevada in the middle of the summer. No matter how large or how small they or their booths are, pet businesses there...

All Points Marketing

 •  July 5

Imagine this: You’re an independent business in the pet industry. You’re plodding along, day by day, doing everything you can to grow this baby of yours to the point of success and beyond. One day, a larger, more successful business comes up to you and offers a large sum of money in exchange for a chance to take over a large portion of your...

All Points Marketing

 •  June 28

Sarah is a pet parent with two cats (a Persian and an orange tabby) and a Goldendoodle. She walks into her local pet store one day because she has run out of cat food, and is ready to try something new. She walks into the cat food aisle and is greeted by multi-colored packaging and brands that seem to jump out at her. Not sure where to start, she...

All Points Marketing

 •  June 21

Looking out your windows, you see heat waves rise from the asphalt outside your store. The parking lot is half empty and you feel the heat seeping through the windows, even with air conditioning blasting in your store. The employees are stocking shelves and trying to stay cool. Customers are slow to come, and those that do walk in sigh in relief...

All Points Marketing

 •  June 14

Discussions around the threat of e-commerce to brick and mortar pet stores often circle around one e-retailer in particular: Amazon. The retail giant has undoubtedly taken off in the last decade, starting with books and growing to the point where it stands today: offering (just about) everything from a to z. Going back to its roots, Amazon opened...

All Points Marketing

 •  June 7

As the threat of e-commerce take-over looms over the pet industry, it is understandable how independent pet retailers are striving to stand out from the crowd and win over consumers. Fortunately, it appears to be working, at least where conversion rates are concerned. According to Chaya Cooper, a former assistant buyer for Bloomingdale’s,...

All Points Marketing

 •  May 31

We've previously explored various topics as they relate to selling live animals in pet stores. While this discussion has mostly been put on pause in order to provide pet business education for pet retailers, distributors, and manufacturers alike, a recent bill proposed in California has brought a sense of emergency back to the equation. A bill is...

All Points Marketing

 •  May 24

These days, independent pet stores are faced with plenty of challenges. From competing with big box and e-commerce retailers to hiring and retaining the right employees, store managers have a lot on their plate. While attracting loyal customers is difficult enough, one particular challenge that pet specialty retailers face is getting customers to...

All Points Marketing

 •  May 17

Identifying a high quality small animal food is not easy, especially when there often isn’t enough time or resources to dedicate to a category that caters to only 7% of pets in the United States. However, it’s important to evaluate what’s available in the market so you can ensure you’re providing your customers with the best. There are many...