All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands


All Points Marketing

 •  March 22

Global Pet Expo is finally here and we're excited to see all the pet industry trends present themselves at this amazing (and giant) pet trade show. Over the last few months, pet professionals have been rushing to prepare for this event and now we get to spend three days walking the show, seeing the latest and greatest in pet products, and meeting...

All Points Marketing

 •  March 15

If you've ever been to a pet trade show, it's likely that you always expect to run into the same people. This is especially true if you've been in the industry for what seems like forever. However, even if it's your first trade show, you've probably heard your colleagues tell you horror stories about Mark. Oh Mark - wait wasn't he the one who was...

All Points Marketing

 •  March 8

Imagine this: you're walking down an aisle in a giant blue-carpeted room. All around you, there's marketing slogans, bright colors, loud noises, and lots of people talking about the latest innovation in the extrusion of pet food. As you keep walking, you smell the unmistakable odor of overly-processed dog food (which is also being claimed as 100%...

All Points Marketing

 •  March 1

As pet stores consider the small animal category, many are finding that it can be hard to keep the dietary requirements of each of the specific animals in line. The problem is that fitting eight to nine types of pets within one aisle is hard enough without having to remember how much protein a rabbit should have versus a hamster. Knowing and...

All Points Marketing

 •  February 22

Millennials: the most talked about generation since the Baby Boomers. It seems as though the other generations are still not quite sure what to make of us and our differences in terms of work ethics, engagement, and the ever-talked-about "work-life balance." There's no doubt that millennials have presented a challenge to employers throughout all...

All Points Marketing

 •  February 15

Let's say you're a consumer shopping in a store for a new television. You start off by going online and typing in "best television for watching movies" to start your research process. The next step is to go to a store for a closer look before making your final decision. Once at the store, you explain your needs to a store associate and they help...

All Points Marketing

 •  February 8

As we discovered in a recent article, independent pet shops are the backbone of the pet industry. They are the ones who keep consumers educated about being a responsible pet owner and up to date on the best products in the industry. Futhermore, they are the ones who work with pet supply distributors to get new pet product manufacturers off their...

All Points Marketing

 •  February 1

At the beginning of every year, pet professionals usually want to know two things: What happened last year? How is the pet industry doing? Are we growing in sales? Did we hit our goals? What's going to happen this year? What are the latest trends? What can we do better from last year? How can we raise our goals? We recently summarized the pet...

All Points Marketing

 •  January 25

Note: This article is a shortened version of the eBook "The Ultimate Threat: How E-Commerce Affects the Pet Industry." Click here to download and read the full version of this information for free! Imagine this: One morning, you wake up to Rufus licking your face, begging for you to wake up and fill his food bowl. You drag yourself out of bed,...

All Points Marketing

 •  January 18

In the pet industry, it seems there is always something happening at some point in time. With the industry divided into sectors of manufacturers, retailers, groomers, breeders, bloggers, and more; it seems everyone has an event tailored especially for them. American Pet Professionals recently released a 2017 Pet Industry Events calendar full of...