All Points Marketing

All Points Marketing
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All Points Marketing represents multiple brands in the pet industry. Our goal is to provide retailers and consumers alike the highest quality pet products in the industry. From all-natural, limited ingredient cat and dog food to humane chicken coops we have it all. 



Our articles primarily cover two topics: Pet product trends and training, and the support of regulated pet sales and breeding across the U.S.. 



With the pet sales, our goal is ultimately to educate the pet industry about the truths of selling animals, through breeders, in pet stores. As an industry, we need to unite as a solid front and fight the attempts to ban the regulated sale of pets in pet stores across the United States, and ultimately, the world.



Our other articles cover various insights and guides on current pet industry trends as they relate to today's pet specialty retailers. Our goal is to equip retailers with the tools and knowledge they need to succeed with today's modern pet parents. 



Our brands include: Advantek, Applaws, Supreme Petfoods, Smokehouse, Fruitables, Estes', Fibercore LLC, and Lee's Aquarium & Pet Products. For more information on our brands, visit allpointsmarketing.com/brands


All Points Marketing

 •  May 24

These days, independent pet stores are faced with plenty of challenges. From competing with big box and e-commerce retailers to hiring and retaining the right employees, store managers have a lot on their plate. While attracting loyal customers is difficult enough, one particular challenge that pet specialty retailers face is getting customers to...

All Points Marketing

 •  May 17

Identifying a high quality small animal food is not easy, especially when there often isn’t enough time or resources to dedicate to a category that caters to only 7% of pets in the United States. However, it’s important to evaluate what’s available in the market so you can ensure you’re providing your customers with the best. There are many...

All Points Marketing

 •  May 10

The pet food sector is the most lucrative category in the pet industry, making pet retailers in the United States collectively up to $8 billion per year. Breaking it down even further, 41% of pet retailer sales came from dog food, supplies and accessories in April 2017, with just 9.4% from cat food and supplies. That's a lot of dog food. With pet...

Now identified as one of the most prominent pet food trends, limited ingredient pet food has taken the pet industry by storm. Pet professionals are intrigued by the category and have plenty of thoughts concerning what it consists of, how it's trending, and how (if at all) it benefits pet owners and their furry friends. As Applaws (our 100% natural...

All Points Marketing

 •  April 26

With millennials now being the largest pet owning generation (35% of pet owners), pet businesses are finding it more important than ever to stay on top of their demands. Because of their differences in shopping habbits as compared to previous generations, millennial pet owners have inspired many innovative pet products on the market today....

All Points Marketing

 •  April 19

This is the third step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. Congratulations! If you’ve been following along our mini three-part series on pet business marketing, you should now have a marketing plan and...

All Points Marketing

 •  April 12

This is the second step in a mini three-part series on creating a successful marketing strategy for your pet business. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. Managing your website presence is a crucial part of pet business marketing in 2017. Not only will your leads and customers be able to...

All Points Marketing

 •  April 5

This is the first step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. As a pet business, we understand how difficult it can be coming up with a marketing strategy that's both effective and easy to put in to place....

All Points Marketing

 •  March 15

If you've ever been to a pet trade show, it's likely that you always expect to run into the same people. This is especially true if you've been in the industry for what seems like forever. However, even if it's your first trade show, you've probably heard your colleagues tell you horror stories about Mark. Oh Mark - wait wasn't he the one who was...

All Points Marketing

 •  March 8

Imagine this: you're walking down an aisle in a giant blue-carpeted room. All around you, there's marketing slogans, bright colors, loud noises, and lots of people talking about the latest innovation in the extrusion of pet food. As you keep walking, you smell the unmistakable odor of overly-processed dog food (which is also being claimed as 100%...