Oxbow Animal Health has introduced the development of a minimum advertised price (MAP) policy relating to the company’s product offerings. Designed to support a fair marketplace for its partners and customers, as well as to protect the integrity of the brand, the Oxbow MAP policy will go into effect Jan. 30, 2017. It will affect all authorized dealers, distributors and resellers of Oxbow products.
“Preserving the integrity of the Oxbow Animal Health brand benefits all of our partners and customers,” said Jeremy Baker, Oxbow’s director of sales and distribution. “An important element of this task involves the preservation of a fair marketplace—one in which the integrity and value of our products can be carefully and thoughtfully preserved. Establishing the Oxbow MAP policy will help us achieve these important goals.”
The MAP policy establishes minimum advertised pricing that will be outlined within the company’s official policy and pricing. According to the details of the policy, Oxbow will sell its products only to authorized dealers who advertise Oxbow products at or above the minimum advertised prices established by Oxbow.