Vital Essentials Freeze-Dried Minnows has been given a 2016 Family Choice Award.
Twenty-four judges, including pet owners, business executives, humane society representatives, educators, journalists and veterinarians reviewed a total of 12,362 pet entries.
“The Minnows have been a hit in both our dog and cat treat lines since their release last year,” said Kevin Malnor, vice president of sales and marketing at Green Bay, Wis.-based Vital Essentials. “We are excited to share this unique freeze-dried treat with pet parents who are looking for limited ingredient; grain free, gluten free treats. We believe our 13 Vital Treats for Dogs and 8 Vital Cat Treats are the healthiest treats on the market.
“You never have to wonder what’s in a Vital Essentials product, you get what you would expect; an entire turkey neck, a real chicken heart or, in this case, a whole minnow. Vital Essentials brings treats to the market that pet parents no longer have to feel guilty about feeding. Receiving this award is an acknowledgement of our commitment to produce fun, innovative treats.”