After 10 years in business, Poochie-Pets has undergone a rebranding to reflect the company’s vision and presence in the pet industry. Along with its new look, purpose and philosophy, the company has a new logo, updates its website, merchandising and informational materials and is creating new products.
"Since we first launched PoochieBells in 2005, we have been on a mission to establish a greater purpose as a company, beyond the typical day-to-day drive for immediate profits," said Cheryl Pedersen, owner. "We are proud to have PoochieBells as a recognized and respected name in the marketplace. Through Poochie-Pets' rebranding, we are representing our company as a whole, not just a singular product."
Under the guidance of Dr. G. Cloitare Rapaille, the company's chief marketing officer, Poochie-Pets' new logo, focus, and direction captures the bond between dog and owner. With the belief that your dog makes you a better person, Poochie-Pets has created an interactive area, POOCHIELIFE, on their website to allow others to contribute.
"With social media being a popular way for people to express themselves, this is a way dog owners can share their own personal reasons why,” Ms. Pedersen said. “It just makes you stop and think and come to the conclusion that many can relate to, my dog does make me a better person. We are taking what we have learned over the past ten years to make our company better."
Formed in 2005 in Simsbury, CT, Poochie-Pets is the originator of the housetraining dog doorbell, PoochieBells. The company will be launching a new line of dog-themed products in the spring of 2016, which will be exhibited at Global Pet Expo, that reflect its new direction.