Jack Drasner of PRISM, Pet Results In Sales & Marketing, a Largo, Fla.-based sales, marketing and business development consulting company for Pet CPG, has announced that he and his independent sales representative cooperative is joining Canagan Pet Foods LLC, based in Chesham, England.
Drasner will head up the U.S. sales team as VP of sales and marketing for Canagan. Joining Drasner and Canagan is a group of pet specialty professionals: Bill McBrearty, Midwest/Central; Homer Davis, Northeast; and Jim Boyd, West Coast. Also joining the sales team is Charlie Lambert, who is relocating to Texas from England to oversee sales in the South/Central market.
“This is the second time in my 20+ year consulting career that I have joined a client full time,” said Drasner. “It’s not often that two companies’ relationships and visions click, so when they do it is an opportunity for both to take advantage of. Working with Eddie Milbourne, owner, over the past year has solidified a great working relationship
and putting Canagan’s promise in writing reinforces the commitment to the independent pet specialty trade. All of us are looking forward in continuing to establish Canagan as the pet specialty independent retailer and distributor brand of dog food.”