In August 2017, Virbac was awarded pet owner favorite brand for cat health care by Goumin.com, the largest online Chinese pet owner community.
Goumin.com is an interactive web platform that provides comprehensive services for pet owners to strength and improve the relationship between humans and animals. It is composed of more than one million users, reflecting therefore the growing importance of companion animals in China.
Each year, in collaboration with research institutes, a survey is carried out by Goumin.com to elect pet owner favorite brands in the dogs and cats category through several web platforms. In 2017, 50,000 pet owners selected their favorite brand among nearly 90 candidates, according to three criteria: good experience use, the brand awareness and word-of-mouth.
Thanks to a comprehensive product portfolio (nutrition, ear and eye cleansers, oral hygiene and skin care products), Virbac was elected the pet owner favorite brand in the cat health care products’ category.
The annual awards ceremony, one of the most important in the animal health pet industry, was held in Shanghai in August, in the presence of Virbac China’s representatives and about 300 pet owners and professionals from the industry.